I did some research into looking at different production logos and how they are meant to look and how professional others look.


These two production logos are very famous and well known and audiences know what to expect from a movie represented by this production. The logos themselves are very simple yet effective having one or two key colours and the name of the production written in a big font size.
http://cooltext.com/
http://www.avsforum.com/avs-vb/showthread.php?t=715166
cooltext was pretty simple and straight forward but the other site was a bit confusing so as a group we decided to produce the logo ourselves.

'chiller'

The picture and font are reflected on the actual opening sequence itself with the seductive, strong image and unique font engaging the audience right at the start of the sequence.
Then using the Adobe After Effect programme we were playing around to see how we want the logo to enter the screen, we experimented with the; position, scale, rotation and opacity to create an exciting animated effect. We also made our production name appear swiftly by adding the blur effect slowly turning into the clear font. Finally we added an engaging background which is simple and still keeps the audience looking at the production logo and focusing on the production name.
We created a 5 second animation for when the production logo and name enters the shot at the start of the movie to let the audience know it has our name on it and it is a production from us which can then help people to associate the logo to our productions. If we were to make another movie and use this production logo, people will then associate the logo to us three and know what to expect from a movie under this production.
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